Team

A small team
making a big impact

Transforming the purpose, design, experience and impact of sport.

We’re a diverse, international, and interdisciplinary team. We’re athletes, coaches, youth development specialists, sport-for-change practitioners, clinical & sport psychologists, researchers & meditation teachers. We’re united in our belief that sport can change the world.
Sam Parfitt

Founder & CEO

Ex-Tennis Player & Coach. Global Leader in Sport for Change.

Ozana Marginean (Oz)

Head of Community

Movement Coach & Practitioner, Basketball Player

Steve Kaye

Head of Impact & Learning

Executive Coach, Deep Listening Trainer, MEL Geek, Powerlifter

Neil Place

Head of US Programming

Expert in Mindfulness-based Athlete Development

Anne MacDonald

Coach Development Lead

Mindfulness expert

Bonamy Waddell
EA to Founder & CEO

Networker, team player, planner, hiker

Izzy Coppel

UK Programmes Manager

Expert in Diversity, Equity & Inclusion in Sport. Footballer.

Ruth Clarke

Head of Operations

 Cyclist, Coffee Lover, Fencer

Anne Macdonald

Executive Coach (PCC) & Researcher

Urša Terdin

Sport Psychologist, Taekwondo & Kickboxing Athlete

Dr Davies Banda

Dep. Director, Academy of Sport, University of Edinburgh

Talan Skeel-Piggins

Mentor, Author, Paralympian, Public Speaker

Matilda Mayne

Head of Sport Psychology, University of Edinburgh

Anna Turney

Executive Performance Coach & Inspirational Speaker.

James Stephenson

GB Athlete, Coach, Expert in Social Impact in Sport

Georgina Parfitt

Writer, Poet, Teacher, Performer

Dr. Nicole Gabana

Dir. Sport Psychology at the University of Massachusett

Olivier Goetgeluck

Coach, Play-Perform Director, Founder of Elite Athletes

Greg Lott

Director of Athletics at Otterbein University

Ronnie Wells

Former GB Skeleton Athlete and England Sprinter

Steve Bate

Woodcraftsman, Former British Cyclist, Public Speaker

Frank Forencich

Health, Wellness and Fitness Consultant and Contractor

Will Kabat-Zinn

Mindfulness, Meditation and Retreat Teacher

Julia Sobik

UK Board Chair

Head of Mass Participation, Alzheimer’s Research UK

Tom Hartley

UK Board Member

Head of Coach Development at Future Coach, Podcaster

Christina Linquist

UK Board Member

Global Marketing Director at Rapha Racing

Julia Nasi

UK Board Member

Strategic Sports Partnerships Consultant

Krishna Sood

UK Board Member

Product Legal at Black Forest Labs. Expert Advisor on AI and IP

Michael Johnson, PhD

US Board President

Operational Psychologist at the United States Air Force

Josh Morin

US Board Secretary

VP, Head of Treasury Operations (Americas), Chubb

Tim Chakwin

US Board Member

Dean of Students, McCallie School, Texas

David Elliott

US Board Member

Director & Attorney, Grant, Konvalinka & Harrison, P.C.

Jennifer Hoff

US Board Member

CEO & Founder, Skye Strategies. Grant Writer & Consultant

Ryan McMaster

US Board Member

International Relations & Policy, Gates Foundation

Dr Cath Bishop

Olympic Rower & Author

Sir Norman Lamb

British Politician & Solicitor

Ma'ab Oonwallh

Founder & CEO

Shauna Coxsey

Professional Rock Climber

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